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Photo by Johan Godínez on Unsplash

It is a very simple notion that as a business person you should obsess over your customer .. not your product, not your competition! Make your customer’s current needs and the ones your customer has not even thought of your priority. And in the process of doing so if you need to change your product or business strategy then don’t hesitate to make these adjustments. But is this what product managers and business people really do? More common than you would think product teams get sucked into building robust products with cool features customers find too complex to use and…

Rita Gera

Build products to solve real customer problems. Nothing else! With this belief launched flipnook.com and also helping other companies build meaningful products.

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